IKEA Just Built 18 World Cup Flags Out of Furniture
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Every few years, the FIFA World Cup does what few things can: it makes the whole planet pay attention to the same thing at the same time. Brands, naturally, line up to be part of that moment. Most of them shouldn’t bother. The average World Cup campaign is either a celebrity-filled spectacle that forgets to say anything, or a half-hearted logo slap on a football kit. And then IKEA Canada goes and does something genuinely clever.
Assemble the World is a social-first campaign created with De
Assemble the World is a social-first campaign created with De
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