Ikea wants you to play with its new furniture
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Ikea just launched its latest PS collection, and it's full of playful surprises. An initiative started in the 1990s, PS is Ikea's way to engage with experimental design within the domestic realm. 'We decided to take a long hard look at ourselves. Sure, we made furniture, but was it design?' Reads a note introducing the concept. 'The world around us had started making interpretations of Scandinavian design, but with ridiculously high prices. Wasn’t it time to make Scandinavian design accessible
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