📰 Media & Journalism Jun 11, 2026 · Pierre de Villiers

Scotch, scarecrows and scrutinising Big Tech – meet the man behind FIPP’s new AI reports

FIPP Media
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Scotch, scarecrows and scrutinising Big Tech – meet the man behind FIPP’s new AI reports
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Ricky Sutton has always been ahead of the curve when it comes to using new technology. “I was the first guy at News Corp with a laptop and a mobile. I’ve just always been someone who wants to try the new toy. It’s an instinct,” he explains.



“Accepted wisdom is that journalists do words, and others do numbers, but I love both. “For me there is a fascination that I can do so much more with this laptop. I can be a fully-fledged journalist anywhere. Once you understand my obsession with wor

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