Against ‘beige’: Media strategist Dmitry Shishkin’s non-negotiables for the AI era
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After 21 years at the BBC and senior roles at Culture Trip and Ringier, Dmitry Shishkin now advises major media organisations. Here he argues that the industry’s most urgent problem isn’t AI, declining trust or commercial pressure – it’s the inability to accurately name what’s actually wrong.
His move to independent advisory work was, Dmitry Shishkin says, deliberate – a way to work across more organisations at the moment when outside perspective is most valuable. And as a result he has
His move to independent advisory work was, Dmitry Shishkin says, deliberate – a way to work across more organisations at the moment when outside perspective is most valuable. And as a result he has
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