📰 Media & Journalism 18h ago · Ronan Shields

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

Digiday
View Channel →
After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
Source ↗ 👁 0 💬 0
The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask questions they hadn’t thought to ask before.




Related Insights




The Business of AI ‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal

Read More






The first and most obvious question is whether LiveRamp will stay neut

Comments (0)

Sign in to join the discussion

More Like This

📰
ACR data is invaluable, but only if it lives within DSPs
Digiday · 5h ago
Why publishers are betting on video to counter AI search
Digiday · 8h ago
Economist president Luke Bradley-Jones to become group CEO
Press Gazette · 12h ago
Reuters releases first documentary in bid to reach new audiences
Press Gazette · 13h ago
Journalists using AI to save time but don’t want AI-generated pitches or press releases
Press Gazette · 15h ago
The AI paradox: Marketers trust AI to buy media, not build brands
Digiday · 18h ago