Ad Tech Briefing: Agencies reposition for the agentic era
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There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons.
Publicis’ acquisition brings to an end a years-long search for an exit by LiveRamp’s leadership team — separate sources recently supported Digiday’s earlier reporting that it held similar talks with credit bureau Exp
Publicis’ acquisition brings to an end a years-long search for an exit by LiveRamp’s leadership team — separate sources recently supported Digiday’s earlier reporting that it held similar talks with credit bureau Exp
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