As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
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Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off.
So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns falling well short of their targeted impressions, leaving budgets unspent and results hard to justify, according to several ad execs, who all asked to remain anonymous due to the sensitivities around the test.
One of
So far, it has not been an easy wait. Since the pilot launched in February, advertisers have reported chronic underdelivery — campaigns falling well short of their targeted impressions, leaving budgets unspent and results hard to justify, according to several ad execs, who all asked to remain anonymous due to the sensitivities around the test.
One of
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