Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
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A ban on U.K. gambling brands’ soccer sponsorships has created a glut of partnership opportunities for consumer marketers. But while CMOs sizing up the opportunity have leverage for now, they’ll face pressure to prove it’s worth the price tag.
Arsenal won the Premier League, which concluded on May 24. But with almost a dozen kit sponsors relegated due to a voluntary front-of-shirt ban kicking in this summer, a number of top soccer clubs are competing to attract fresh partner brands. Crystal P
Arsenal won the Premier League, which concluded on May 24. But with almost a dozen kit sponsors relegated due to a voluntary front-of-shirt ban kicking in this summer, a number of top soccer clubs are competing to attract fresh partner brands. Crystal P
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