What Google’s expanded AI features mean for publishers
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Google’s new AI features for Search present a further challenge to publisher referral traffic, according to SEO experts.
The changes, initially revealed in January before further details came out this month, include the introduction of AI agents Google users can delegate search tasks to.
Google AI Mode, which was made available to all US users in May 2025 before expanding to the UK in July, goes further than AI Overviews by offering a more conversational ChatGPT-style experience.
Announ
The changes, initially revealed in January before further details came out this month, include the introduction of AI agents Google users can delegate search tasks to.
Google AI Mode, which was made available to all US users in May 2025 before expanding to the UK in July, goes further than AI Overviews by offering a more conversational ChatGPT-style experience.
Announ
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