🔬 Science May 18, 2026 · Boston University

Should you accept internet cookies?

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Should you accept internet cookies?
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A new study finds ad revenue that supports digital publishers and content creators tumbles when internet cookies are removed.
It’s a choice you may face multiple times a day—and, at this point, your reaction is probably reflexive. Are you going to accept those internet cookies, reject them, or spend a little time customizing your settings?
Increasingly, internet users are pushing back against cookies—the digital crumbs used by websites and advertisers to spot returning customers—by choosin

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