🏛️ Architecture & Design May 12, 2026 · Rachel Paese

“The world needs what you’re making,” and the deadline is May 29.

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“The world needs what you’re making,” and the deadline is May 29.
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Sam Furness, cultural producer, experience designer, and founder of Channel Twelve, hates the word hobby. 



“‘Hobby’ implies that it’s an activity that doesn’t go anywhere. Try telling that to somebody who works a 9 to 5 soulless job, but they have an art studio in their spare bedroom. That’s where they like bring their soul to life.”



“Hobbies” are exactly the things that take you places, he argues. Furness knows the power of pouring into his own creative

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