📰 Media & Journalism 16h ago · AdExchanger

Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’

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Clip It To Win It  If attention is currency, clippers are generating the change in your wallet: It might not look like a lot but, eventually, it adds up. Clipping, which is the practice of creating short snippets of longer-form content, has become a standard media strategy for many creators, and is often outsourced to […]
The post Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’ appeared first on AdExchanger.

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