Output down, page views up: Axios shifts from volume to value
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US newsbrand Axios has cut its output by almost a quarter to concentrate on adding “real value” for its high-level readers and stop chasing traffic – but page views have grown anyway.
Axios head of news Ben Berkowitz told Press Gazette’s Future of Media Explained podcast that the “less is more” strategy started at the end of last year.
“Write fewer stories… Write the things that actually matter. Don’t chase clicks. Don’t chase aud
Axios head of news Ben Berkowitz told Press Gazette’s Future of Media Explained podcast that the “less is more” strategy started at the end of last year.
“Write fewer stories… Write the things that actually matter. Don’t chase clicks. Don’t chase aud
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