📰 Media & Journalism 6h ago · Alyssa Mercante

The state of generative AI in the creator economy

Digiday
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The state of generative AI in the creator economy
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As generative AI floods the web with synthetic content, the creator economy was expected to offer something different: human-led, authentic alternatives.



While there are wholly AI-generated influencers, and a report from Wondercraft said 80 percent of creators were using it at some point in their workflow, many believed brands would prefer the raw, human realness that creators bring to social media platforms and that the public’s general disdain for content made wholly by AI meant some influe

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