📰 Media & Journalism 6h ago · Krystal Scanlon

TikTok recreates its ads for billboards through Vistar partnership

Digiday
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TikTok recreates its ads for billboards through Vistar partnership
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TikTok is no longer asking brands to repurpose their mobile content for billboards, it’s building the billboard creative from scratch.



This shift is at the heart of TikTok’s preferred partnership with Vistar Media, which is responsible for translating TikTok’s creative into formats that work across out-of-home screens.



“When agencies or brands are creating really compelling campaigns on platform, they are vertical. We need great partners to be able to reformat and reimagine these Tik

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