🦄 Startups & VC
3d ago
Morning Owl bets on trust and transparency in India’s crowded mattress market
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Walk into a Morning Owl showroom and the sales pitch begins differently. Before anyone speaks about comfort, firmness, or price, a staff member lets you unzip a mattress cover and see what's inside: certified natural Dunlop latex, made from rubber sourced from farms in Kerala. No hidden foam layers. No mystery fillings. No glossy claims standing between you and the product.That small moment says a lot about Morning Owl’s larger philosophy. In an Indian mattress market packed with terms like “ort
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