📰 Media & Journalism 3h ago · Alyssa Mercante

Adobe relies on Firefly to win over creators

Digiday
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Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without.



Though Firefly, the tech firm’s AI tool for content creation, launched three years ago, the company is now squarely focused on pulling creators under its umbrella. It just launched a campaign featuring YouTubers like Kinigra Deon (5.8 million subscribers) and Airrack (18.3 million subscribers) showing off how they use Firefly in their crea

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