How Netflix is rewriting the streaming ad playbook
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Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, expanding its ad tech and rolling out unique content opportunities.
All said, Netflix is aiming to build a bigger, more differentiated ad product — one that will disrupt the streaming ad market. Continue reading this article on digiday.com. Sign up for Digiday ne
Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, expanding its ad tech and rolling out unique content opportunities.
All said, Netflix is aiming to build a bigger, more differentiated ad product — one that will disrupt the streaming ad market. Continue reading this article on digiday.com. Sign up for Digiday ne
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