Amex Raised Platinum’s Fee, Customers Didn’t Cancel — Higher Annual Charges Coming Across Cards
Source ↗
👁 0
💬 0
American Express just showed that raising the Platinum annual fee does not drive cardmembers away, with retention holding steady even after the refresh and higher pricing. Even more important, existing cardmembers are spending more, net card fees are growing faster than other revenue lines, and Amex is proving that consumers will tolerate a more expensive, credit-heavy card as long as the perks feel rich enough and keep them inside the Amex ecosystem.
Comments (0)