Why live streaming is the borderless $4 billion global opportunity publishers can’t ignore
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Shane Peros, managing director of Global Media, Entertainment & Distribution, Google
Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift that’s changing the connected TV ecosystem. Publishers are now on the hook to deliver a smooth, reliable ad experience to ma
Forget the old appointment TV model. Live events have officially migrated from traditional cable to streaming platforms, giving viewers the freedom to watch what they want, where they want, on any device. This isn’t just a lifestyle change; it’s a fundamental shift that’s changing the connected TV ecosystem. Publishers are now on the hook to deliver a smooth, reliable ad experience to ma
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