💻 Technology 21h ago · Inc42 BrandLabs

Inside Jaipur Watch Company’s Play To Become A ₹100 Cr Luxury Watch Brand

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Inside Jaipur Watch Company’s Play To Become A ₹100 Cr Luxury Watch Brand
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PM Narendra Modi and his sartorial choices never cease to make headlines. Be it his occasional turbans or the chic jackets or his ethnic kurta-pyjama, PM’s matey selfies with lawmakers around the world have made him the a-la-mode Indian premier with an undeniable global charm despite being deeply local. 
On April 10, the Prime Minister was seen sporting a wristwatch with a tiger motif. Horologists quickly traced its origin. It was not from a premium global brand, nor was it an invaluable custom

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