💻 Technology 14h ago · Palak Sharma

How Bonkers Corner Bootstrapped Its Way To A ₹195 Cr Streetwear Brand

Inc42
Inc42 India tech
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How Bonkers Corner Bootstrapped Its Way To A ₹195 Cr Streetwear Brand
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Shubham Gupta didn’t go “Bonkers” when it all started. Rather, his poised approach helped his bespoke streetwear brand set a new trend in the market, which had turned its back to what sizzled in the West when Covid had broken out. 
A journey that began as a tiny manufacturing unit back in 2020 hopes to record a business of ₹195 Cr with a net profit of ₹15-16 Cr in FY26. “When I started, I was working alone. Manufacturing was in-house and orders were primarily through Instagram DMs. T

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