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U.S. REMAINS WORLD’S LARGEST TRAVEL & TOURISM MARKET BUT WTTC WARNS THE COUNTRY IS AT A CROSSROADS

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U.S. REMAINS WORLD’S LARGEST TRAVEL & TOURISM MARKET BUT WTTC WARNS THE COUNTRY IS AT A CROSSROADS
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The United States remained the largest Travel & Tourism market in the world in 2025 but is losing market share according to the World Travel & Tourism Council’s (WTTC) latest Economic Impact Research, sponsored by its Lead Research Partner, Chase Travel.

While 2025 saw the best year ever for the Travel & Tourism sector in terms of GDP growth of 4.1%, the story was very different for North America, which was the slowest-growing region globally, rising just 1.0%, and by only 0.9% in the U.S.

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