Walmart-Vizio’s CTV measurement faces incrementality hurdle
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It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though marketers say its measurement and attribution capabilities remain a sticking point.
Walmart and Vizio are slated to roll out a unified account login enabling customers to use their Walmart accounts to access smart TV features. Though the timeline for the rollout is unclear. For marketers, it would me
Walmart and Vizio are slated to roll out a unified account login enabling customers to use their Walmart accounts to access smart TV features. Though the timeline for the rollout is unclear. For marketers, it would me
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