Unity Blog

10 questions to ask before starting your first 3D projectInteractive 3D experiences are transforming how businesses design products, train employees, and engage customers. From detailed product configurators to immersive safety simulations, the applications of 3D visualization software are vast. However, many teams hesitate to begin their first 3D project, often due to concerns about technical complexity and resource limitations. Fortunately, the rise of no-code platforms is breaking down these

Esoteric Ebb is taking Steam by storm – but how does a branching narrative CRPG like this come together? In this guest blog, Christoffer Bodegård unpacks complex narrative design decisions and his eight-year journey learning how to manage the creation of a truly nonlinear, dialog-based story.Ever since the first public playtest of Esoteric Ebb back in 2023, I have been asked one simple question over and over again: “How do you keep track of everything?” It’s a good question – a difficult one. Mo

Today, we are launching two major upgrades to Unity’s user acquisition capabilities powered by Vector: D28 IAP ROAS campaigns and simplified ROAS campaign onboarding. D28 IAP ROAS CampaignsD28 IAP ROAS campaigns powered by Vector can now help you scale your campaigns to acquire users with higher retention and stronger long-term value. This is particularly valuable for games focused on in-app-purchases (IAP) with longer payback periods, where significant IAP revenue tends to occur well beyond the

Kinetic Games has had to learn a lot the hard way. Their 2020 breakout hit Phasmophobia began as a solo project by the studio’s founder, Daniel Knight; at launch, this ghost-hunting co-op sold tens of millions of copies and defined a whole new horror genre.Now, the team’s putting that hard-won wisdom to good use with Kinetic Publishing, a recently announced venture to support and empower other indie devs with funding alongside access to technical, operational, and marketing support. I sat down w

February went by fast. Congratulations to this year's D.I.C.E. Award nominees and winners, including Blue Prince, Ghost Town, Baby Steps, Umamusume: Pretty Derby, and more. And don't forget: Steam Next Fest ends today. Look out for our rundown of Next Fest demos coming soon. While you wait, check out some of the latest releases from February, all made with Unity. Dig into Goblin Sushi, run a gas station with your "fellow humans" in Roadside Research, feed strange woodland critters their favorite

Tapjoy from Unity’s offerwall is equipped with economy optimization features designed to increase the impact of publishers’ offerwall integrations. In order for publishers to get the most out of these optimization features, we have made a significant investment in rebuilding the offerwall publisher dashboard from the ground up to provide a cohesive and holistic view.What’s new for publishersThe new dashboard introduces a suite of new features to improve monetization. These include new reporting

Over the past decade, immersive technology has quietly moved from experimental lab projects to everyday infrastructure. What started as one-off demos in R&D centers is now shaping how cars are designed and marketed, how hospitals train clinicians, how factories are commissioned, and how customers shop online.As we look to 2026, one thing is clear: we’ve entered a convergence era. Real-time 3D, extended reality (XR), and artificial intelligence are no longer separate innovation streams. Combined

2025 was a great year for the Unity community. From ambitious new titles like Jump Space, to breakout hits like Megabonk or Schedule 1, to the long-awaited historical release of Hollow Knight: Silksong, it's been a fun year watching and celebrating what the Unity community put out in the world. Along the way, we tried to do our part by highlighting and celebrating that work, from cheering on the IGF Award winners at the start of the year to hosting our first-ever Steam Sale for the Unity Awards

December closed out the year strong with award winners both at The Game Awards (Congrats Silksong and Umamusume: Pretty Derby) as well as our own celebration at the 17th Unity Awards. Anyway, let's get to the final release highlights of the year. IGF Awards Huge congrats to all the IGF finalists, especially the games made with Unity that dominated the awards this year — including Consume Me, which took home three wins! Fresh off their Audience Award win at the IGF Awards, The WereCleaner team jo

As we wrap up another incredible year, it feels like the perfect time to open a few presents early. While the holidays bring cheer and reflection, we’re unpacking something special: the gift of our customers' success. 2025 was a remarkable year for innovation, and we've been inspired by the groundbreaking work of our partners across diverse industries. From revolutionizing in-car experiences in the automotive world to pioneering new frontiers in healthcare and manufacturing, our customers have u

As we look back on an incredible year of creativity and innovation, we're thrilled to celebrate the winners of the 17th Unity Awards, 2025.Unity Awards 2025 by the numbers700+ project submissions – A record-breaking year showcasing the breadth of Unity development14,000 community voters – Our largest voting community yet36,000+ votes cast – Representing passionate engagement across allCategoriesMultiple categories with razor-thin margins – Demonstrating theexceptional quality of this year's nomi

As we look back on an incredible year of creativity and innovation, we're thrilled to celebrate the winners of the 17th Unity Awards, 2025.The Unity Awards 2025 by the numbers700+ project submissions – A record-breaking year showcasing the breadth of Unity development14,000 community voters – Our largest voting community yet36,000+ votes cast – Representing passionate engagement across all categoriesMultiple categories with narrow margins – Demonstrating the exceptional quality of this year's no

October was a packed month for the Unity community shipping games. From SteamNext Fest and stand-out demos like YAPYAP, Cairn, Roadside Research, Tears of Metal, Desktop Defender, and more. The Australian Game Developer Awards also kicked off with Unity games heavily represented. Congrats to The Drifter (Game of the Year, Excellence in Visual Art, Excellence in Narrative, Excellence in Sound Design), Mars First Logistics (Excellence in Gameplay), Tempopo (Excellence in Music, Excellence in Acce

According to AppAgent, playable ads are the fastest-growing ad format, and for good reason. The ad format uses interactive mini-games to give users a direct, hands-on taste of your app's core gameplay or concept. Playables aren't just about showing your game, they’re about giving players an experience. In them, users aren't passive viewers; they're active participants, experiencing the fun of your game firsthand.A design philosophy we use at the Ad Design Studio is that playables are the snack t

StoryToys was founded in 2008 with the mission of bringing educational apps to kids of all ages. Over the past 17 years, they’ve released apps including Hungry Caterpillar Play School, LEGO® DUPLO® World, Disney Coloring World and LEGO® DUPLO® Peppa. Their latest title, LEGO® Bluey, launched on August 14, 2025. Developed in collaboration with the LEGO Group and BBC Studios, it targets kids age two to four, and blends fun with early learning.We spoke with Devon Wolfgang, the principal engineer at

About SynergizFounded in 2011, Synergiz is a French company specializing in intuitive, connected, and interactive solutions, with strong expertise in Mixed Reality. With a commitment to technological excellence, Synergiz positions itself as a key player in digital transformation, collaborating with renowned partners such as Microsoft, Meta, Magic Leap, RealWear, HTC Vive, Apple, etc. Synergiz supports companies in their digital projects from start to finish through its comprehensive offering of

This summer, Unity released its first game, created in close collaboration with publisher partner KONAMI. Survival Kids is a fun-filled update to the classic kids’ game that launched as a day-one Nintendo Switch™ 2 title.The game was built entirely on Unity 6, so the dev team was working with new software toward launching the game on a new platform – a huge challenge. On top of that, the game can be enjoyed in a variety of network configurations, so the small Unity team working on the project ha

This summer, Survival Kids launched as a day-one release for Nintendo Switch™ 2. The game was built entirely on Unity 6, marking Unity’s first-ever end-to-end development project, working closely with publisher partner KONAMI.Developing for a new platform on Day 1 is a huge challenge, but the small internal team that built this project included seasoned Unity developers, many of whom have been working in Unity and on games for decades. This blog is part of an ongoing series diving into how the g

The period between Black Friday and the holidays is not just a frenzy of purchases; it's a golden opportunity for app marketers to reach high-quality users. This period, also known as the shopping season, is the time of year when users are focused on making purchases, whether it’s upgrading their own tech or buying gifts for others. For app marketers, it’s a goldmine.Here’s why the shopping season matters:- More devices: The shopping season is also peak time for smartphone sales. Millions of pho

In today’s mobile gaming landscape, developers and marketers face a unique challenge: how do you reach and engage players in impactful ways, while maintaining privacy and navigating ever-evolving data standards?At Unity, we’ve spent years working alongside the world’s top game creators to build and grow their games. In fact, 85 of the top 100 mobile games use Unity to grow their games*, whether through Unity Ads, the Tapjoy offerwall, programmatic exchanges, or Ad Quality tools. Our mission has