Skift

Skift Take: Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.Read the Complete Story On Skift

Skift Take: The island nation draws 1.2 million tourists a year — mostly from Europeans on all-inclusive packages. That won't change overnight, but it may bring awareness to Americans who struggle to place the island nation on a map. Read the Complete Story On Skift

Skift Take: Durable travel tech is forged by hard operating conditions, not venture capital and conference circuits, and Turkey is the proof.Read the Complete Story On Skift

Skift Take: Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.Read the Complete Story On Skift

Skift Take: Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave.Read the Complete Story On Skift

Skift Take: With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds.Read the Complete Story On Skift

Skift Take: The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.Read the Complete Story On Skift

Skift Take: India's business travel boom gives Booking.com a rare chance to grow two businesses at once — corporate bookings today and leisure loyalty tomorrow.Read the Complete Story On Skift

Skift Take: With a shoppable IShowSpeed video, Expedia is trying to convert creator hype into transactions.Read the Complete Story On Skift

Skift Take: It's the latest move to roll back consumer protections and enforcement measures against airlines. Read the Complete Story On Skift

Skift Take: The smartest read of Chesky’s AI lab is that he learned the exact lesson of Meta’s metaverse: if you’re going to make a bet the market will punish, don’t make it where the market can see it. Read the Complete Story On Skift

Skift Take: This is the trade independent hotels keep making: a major hotel group’s reach in exchange for a fee and a fight to stay distinctive. Palisociety thinks the math works.Read the Complete Story On Skift

Skift Take: Marriott built one of the most lucrative loyalty programs in travel. Hotel owners who fund the points want more of this year's expected billion-dollar windfall from the co-branded credit cards.Read the Complete Story On Skift

Skift Take: Riyadh Air CEO Tony Douglas has previously said he wants the carrier to have a presence on the Eastern Seaboard of the U.S. Read the Complete Story On Skift

Skift Take: Tripadvisor now has almost all its focus on experiences and may not see the need to sell Viator — a disappointment for some investors.Read the Complete Story On Skift

Skift Take: As the brand scales from one Manhattan flagship to a global portfolio, it's hard-coding sleep as its differentiator. Its own answer to whether that travel is more interesting than the question.Read the Complete Story On Skift

Skift Take: Oracle is treating AI as a standard feature of hotel operations software, not a premium product. That raises the stakes for property management rivals trying to sell similar tools as add-ons.Read the Complete Story On Skift

Skift Take: The people behind Radisson's net zero hotel project were worried that electrifying the building would result in higher energy bills. One year on, the costs are roughly the same and the hotel is ready for incoming regulations.Read the Complete Story On Skift

Skift Take: India can build airport capacity fast, but becoming an aviation powerhouse depends on convincing passengers and airlines to adopt secondary airports.Read the Complete Story On Skift

Skift Take: Boutiq’s Rena Pacheco-Theard has managed short-term rentals operations on all levels and has lived the margin pressures. As a Skift IDEA Awards judge, she explores ideas that take in the whole picture.Read the Complete Story On Skift