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BTN presents exclusive video interviews from Arabian Travel Market 2025 in Dubai. Leading travel professionals, destinations, and hospitality brands explore future travel experiences, sustainability, and innovation at this premier global industry event.

BTN presents exclusive video interviews from Arabian Travel Market 2025 in Dubai. Leading travel professionals, destinations, and hospitality brands explore future travel experiences, sustainability, and innovation at this premier global industry event.

Discussions targeted financing pathways for MSMEs as Jamaica deepens tourism ties with Saudi Arabia

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, today visited the 33rd edition of Arabian Travel Market (ATM), being held at the Dubai World Trade Centre until 17 September. The event brings together leading travel and tourism organisations, companies and industry professionals from the UAE, the region and across the world. His Highness was accompanied during the visit by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Mak

Preparedness and multilateral collaboration were at the top of the agenda on the opening day of Arabian Travel Market (ATM) 2026, as policymakers from the Middle East, Central Asia, Europe and the United Nations (UN) examined the resilience and long-term trajectory of the GCC’s tourism industry. The 33rd edition of ATM is being hosted at Dubai World Trade Centre until Thursday 17 September. H.E. Abdulla bin Touq Al Marri, UAE Cabinet Member and Minister, Economy and Tourism, and H.E. Shaikha Al

Arabian Travel Market (ATM) 2026 officially opened its Future Stage today, with industry leaders examining how artificial intelligence (AI) is moving beyond personalisation, chatbots and automated customer service to reshape the underlying systems on which the global travel industry operates. Located within the Tech & Innovation Hub at the newly launched ATM Travel Tech, Rachel Travers, President, UK Hub at RX Global, officially opened the Future Stage and welcomed attendees to four days of disc

The German National Tourist Office GCC (GNTO GCC) has today announced that the number of overnight stays by GCC visitors to Germany has grown steadily since 2022 to 1.2 million in 2025, an increase of 9%, while GCC travellers spent a total of €3 billion, over 30% more than the average expenditure of all overseas visitors to Germany in 2025.  The announcement was made during a press conference on the opening day of Arabian Travel Market (ATM) 2026, taking place from 14–17 September 2026 at the

Marking its 16th consecutive year at the Arabian Travel Market, Hospitality Management Holding (HMH) continues to demonstrate that cultural authenticity and sharp operational discipline are the true cornerstones of sustainable hospitality. In a regional market marked by rapid transformation and shifting traveller expectations, our sustained presence at ATM represents more than institutional longevity, it reflects an enduring commitment to authentic Emirati hospitality paired with the commercial

There are few places in the United Arab Emirates where the landscape still seems to belong to the birds, the fishermen and the tides. In Umm Al Quwain, the pace changes almost immediately. The towers recede, the roads become quieter and the coastline opens into a world of lagoons, mangroves and islands, where the Gulf seems less like a backdrop and more like the reason for being here. It is precisely this sense of escape that makes Umm Al Quwain increasingly intriguing — and at the 2026 World T

There is a different rhythm to Fujairah. Beyond the glass towers and manicured avenues of the UAE’s better-known cities, the landscape rises dramatically into the Hajar Mountains, while the Gulf of Oman stretches out towards the horizon. It is a side of the Emirates that feels wilder, more elemental and, increasingly, rather irresistible. At last night’s World Travel Awards Middle East Gala Ceremony at One&Only One Za’abeel in Dubai, Fujairah received international recognition for precisely tho

For years, Ajman was the emirate that many travellers passed through rather than travelled to. Smaller, quieter and considerably less showy than Dubai, it occupied a curious place in the UAE’s tourism story: close enough to the country’s major attractions to be convenient, yet sufficiently removed from the international spotlight to retain a character of its own. That perception is changing. At the World Travel Awards Middle East Gala Ceremony, held at One&Only One Za’abeel in Dubai on 13 Sept

There is something wonderfully understated about Sharjah. While its neighbours have become synonymous with glittering skylines, vast resorts and record-breaking attractions, Sharjah has cultivated a different kind of allure: one that rewards curiosity, slows the pace and invites travellers to look beyond the obvious. At last night’s World Travel Awards Middle East Gala Ceremony in Dubai, that philosophy was rewarded in spectacular fashion, with Sharjah’s heritage hotels and desert landscapes tak

At the World Travel Awards Middle East Gala Ceremony 2026, held at One&Only One Za’abeel in Dubai, that quietly confident identity was rewarded with a series of important honours. Abu Dhabi was named Middle East’s Leading Business Travel Destination, while the magnificent Emirates Palace Mandarin Oriental collected the title of Middle East’s Leading Luxury Hotel and Four Seasons Hotel Abu Dhabi at Al Maryah Island was recognised as Middle East’s Leading City Resort.

At the World Travel Awards Middle East Gala Ceremony 2026, held in Dubai, Ras Al Khaimah’s growing prominence was once again reflected in a strong presence across the region’s most important tourism categories. The emirate was nominated for Middle East’s Leading Adventure Tourism Destination, Leading Beach Destination, Leading Business Travel Destination, Leading Destination and Leading Meetings & Conference Destination, while the Ras Al Khaimah Tourism Development Authority was among the conten

At the World Travel Awards Middle East Gala Ceremony 2026, held at One&Only One Za’abeel in Dubai, Bahrain’s increasingly sophisticated tourism proposition took centre stage, with the kingdom represented across an impressive range of regional categories and a substantial collection of national hotel, resort and travel awards. There is an appealing intimacy to Bahrain that sets it apart from its larger Gulf neighbours. The kingdom may be small in size, but its story is remarkably rich.

There is something refreshingly understated about Kuwait. While its Gulf neighbours have spent the past two decades constructing ever more extravagant skylines, island resorts and headline-grabbing attractions, Kuwait has followed a rather different path. Its appeal is more nuanced: a cosmopolitan capital with a strong sense of identity, a long-established culture of hospitality, a sophisticated dining scene, an impressive collection of luxury hotels and a coastline that remains one of the coun

There was a time when Saudi Arabia was a destination travellers knew largely through photographs: the great desert stretching towards the horizon, the ancient Nabataean tombs of the north, the pilgrimage cities of Makkah and Madinah, and the futuristic skyline beginning to take shape in Riyadh. Today, the reality is considerably more intriguing. At the 2026 World Travel Awards Middle East Gala Ceremony, Saudi Arabia’s extraordinary transformation into one of the world’s most closely watched em

There is something wonderfully different about arriving in Oman. The landscape does not announce itself with the exuberance of the Gulf’s more flamboyant destinations. Instead, the Sultanate reveals its charms gradually: the serrated peaks of the Hajar Mountains appearing beyond Muscat, whitewashed villages tucked between rocky valleys, date palms shimmering beside ancient falaj irrigation channels and, beyond them, a coastline where turquoise water meets long stretches of untouched sand.

There are few places in the Gulf where ambition and elegance meet quite as effortlessly as Qatar. In Doha, gleaming towers rise above the Corniche, contemporary museums sit alongside traditional souqs, and the desert stretches towards a coastline of almost cinematic beauty. At this year’s World Travel Awards Middle East Gala Ceremony in Dubai, that distinctive combination of modern sophistication, exceptional hospitality and growing tourism appeal was celebrated in emphatic style.

Dubai has underlined the depth and quality of its tourism offering after its hotels, resorts, attractions and travel companies secured 33 titles at the World Travel Awards Middle East 2026. The results recognise organisations operating across Dubai’s visitor economy, from luxury resorts and landmark hotels to beaches, tour operators, destination management companies and serviced accommodation. Atlantis The Royal was named Dubai’s Leading Luxury Resort, with its Panoramic Penthouse also securin