🦄 Startups & VC Feb 27, 2026 · Ana Herazo

Recobra, the startup that seeks to recover lost time in the age of digital distraction

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Recobra, the startup that seeks to recover lost time in the age of digital distraction
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As you read this, your phone has probably rung at least once. Perhaps you have already checked it.



Did you know that just by checking that message and coming back, it takes your brain about 23 minutes and 15 seconds to regain its previous level of concentration?



This is demonstrated by a study by Gloria Mark, a professor at the University of California, which quantifies one of the most silent and costly phenomena of our time: the economics of distraction.



The economy of distraction, a

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