📰 Media & Journalism Mar 9, 2026 · Pierre de Villiers

The heart of the matter: How Hello! is forging deep connections with readers in the AI age

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The heart of the matter: How Hello! is forging deep connections with readers in the AI age
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It was a royal wedding that caused such a stir, Netflix made a documentary about it. When Princess Märtha Louise of Norway married American shaman Durek Verrett in 2024 (captured in series Royal Rebels: An Unlikely Love Story), it saw a swarm of paparazzi descending on Geiranger where the three-day nuptials took place. Finding themselves in the eye of the media storm, as is so often the case, was Hello! magazine.



“There were moments of that weekend that will live with me forever – momen

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