Why AI Is Forcing Marketing to Move From Channels to Intent
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For decades, marketing teams organized their strategies around channels—search, social, email, and paid—each measured and optimized separately. But as AI increasingly mediates how buyers discover, compare, and choose products, that channel-based model is breaking down, forcing marketers to rethink their infrastructure around something far more important: customer intent.
That channel-based structure shaped everything from budgets to job titles to the technology stacks we built to measure perf
That channel-based structure shaped everything from budgets to job titles to the technology stacks we built to measure perf
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