‘I’d smoke Biscoff if I could’: how a little Belgian biscuit became a social media sensation
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Biscoff-based recipes are breaking the internet – everything from cheesecakes and milkshakes to prawn dishes and salads. A few traditionalists are even enjoying the biscuits on their own. What’s behind this sweet success story?Around 15 years ago, Ashley Markle was admitted into a secret world, introduced to the treasures of an exclusive supply chain. She was staying at her aunt’s house and, one morning, when her aunt made her a coffee, she placed a little plastic-wrapped biscuit on the side. “I
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