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1d ago
NCAA makes ice-cold choice for its first official beer partner
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Sports and beer are synonymous in the United States, which is why the "Big Four" professional sports leagues have official beer partners.But college sports now have an official beer partner proudly wearing the title of number one beer in dollar sales in the U.S.Constellation Brands announced Thursday that Modelo reached a landmark partnership with the NCAA to become the official beer partner of the governing body, gaining exclusive category rights across more than 90 men’s and women’s NCAA champ
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