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Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion
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No major retail media player has taken as circumspect an approach to advertising revenue as Shopify. As the payment processor and site infrastructure for so many online sellers, and with the greatest supply of such first-party data outside of Amazon and Walmart, Shopify holds a unique key for some of the biggest ad platforms. Initially, […]
The post Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion appeared first on AdExchanger.
The post Shopify Noses Further Into Ad Tech With Campaign Autopilot Expansion appeared first on AdExchanger.
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