3 women found the equation: Discomfort + inspiration = the invention of the sports bra
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By ALEXANDRA OLSON, AP Business Writer
NEW YORK (AP) — It was height of the jogging craze. Jim Fixx’s “The Complete Book of Running” became a best seller in 1977. Even President Jimmy Carter caught the jogging bug, lured by an accessible way to keep fit.
One of the millions of ordinary joggers quietly had a brainwave that would produce a now-ubiquitous symbol of female athleticism: the sports bra.
Lisa Lindahl had never been particularly athletic; she was the kid who’d skip gym class with her be
NEW YORK (AP) — It was height of the jogging craze. Jim Fixx’s “The Complete Book of Running” became a best seller in 1977. Even President Jimmy Carter caught the jogging bug, lured by an accessible way to keep fit.
One of the millions of ordinary joggers quietly had a brainwave that would produce a now-ubiquitous symbol of female athleticism: the sports bra.
Lisa Lindahl had never been particularly athletic; she was the kid who’d skip gym class with her be
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