🦄 Startups & VC
4h ago
Why storytelling can be a startup's strongest competitive moat
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Technology, capital, and talent can help startups build and scale their businesses. But as competitors gain access to similar resources, founders also need to explain what makes their companies different. At TechSparks 2026, Shweta Rajpal Kohli, President and CEO of Startup Policy Forum, spoke about the role of storytelling in building a business.Leading a masterclass titled ‘Startups and Storytelling: Making Narrative Your Moat’, Kohli said founders often treat storytelling as something to cons
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