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Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!)
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Viant had a pretty good third quarter. The open internet apparently had nothing to do with it, though. On Monday evening, the company reported just over $110 million in revenue for Q3, up 29% year over year. CTV ad spend increased almost 40% over the same time period, representing more than half of the total […]
The post Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!) appeared first on AdExchanger.
The post Viant Buys Waymark For $20 Million, Because CTV Needs More Ads (More!) appeared first on AdExchanger.
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