Publishers: Agentic AI Isn’t About Pricing, But Whether You Get Any Bids At All
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The agentic skeptics have the better argument right now. Anthony Katsur, who runs IAB Tech Lab, expects “several false starts” and years of experimentation and alignment across platforms, agencies and publishers. Razorfish called the mood around agentic AI inevitable – but incremental – at CES back in January. And Digiday’s research in January found that […]
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