📰 Media & Journalism 1d ago · Jessica Davies

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

Digiday
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As publishers await click data, Google’s AI visibility push complicates the opt-out decision
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Google’s latest publisher carrot? AI visibility. 



Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.



The opt-out is a Search Console control that lets publishers exclude their content from Google’s AI features. The control follows the CMA’s first conduct requirement on Google, imposed over the summer. While the ruling

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