Can An Indian Save Harley?
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Maybe the better question is: Can the new (2027) Sprint 440 save Harley?
As you may already know, Harley is hardly making any money — selling bikes, that is. The bulk of its earnings come from financing them, which is something like using a heart-lung machine to keep a body alive. Eventually, you’ve got to figure out a way to get the body working on its own again. The core problem for Harley is that Harley’s bikes cost too much — for most younger buyers — and the older buyers who can
As you may already know, Harley is hardly making any money — selling bikes, that is. The bulk of its earnings come from financing them, which is something like using a heart-lung machine to keep a body alive. Eventually, you’ve got to figure out a way to get the body working on its own again. The core problem for Harley is that Harley’s bikes cost too much — for most younger buyers — and the older buyers who can
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