Planet Fitness Rebalances National Marketing and Local Control
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Planet Fitness is shifting the balance between national brand control and location-level responsibility. How that balance plays out could offer a useful lesson on how strengthen local execution at scale.
Planet Fitness is considering transferring more company-operated clubs to franchisees while directing a larger share of required marketing spending toward national advertising. Together, the moves test whether a brand can give operators more responsibility for individual locations while retai
Planet Fitness is considering transferring more company-operated clubs to franchisees while directing a larger share of required marketing spending toward national advertising. Together, the moves test whether a brand can give operators more responsibility for individual locations while retai
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