Target Soho Redesign Brings NYC Streetscapes Indoors
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The Target red bullseye offers near-instant brand recognition. No matter which location they enter, shoppers know what to expect from the big-box retailer. That’s not quite the case at New York’s Soho location. Less than a year after reimagining its first floor, Target has unveiled a redesigned lower level by Something Special Studios that encourages exploration and discovery.
Photography by Sean Davidson
Located at the corner of Broadway and Houston Street, Target Soho was initially
Photography by Sean Davidson
Located at the corner of Broadway and Houston Street, Target Soho was initially
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