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14h ago
Gold prices soar, but Deepavali jewellery demand stays strong: What buyers are choosing
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Bengaluru: Despite recent price volatility, the demand for gold jewellery has not dimmed during the Deepavali season. Consumers are spending more but taking home less gold by weight as higher prices reshape purchase decisions.While the yellow metal retains its traditional association with auspicious occasions, buyers are becoming more selective, exploring light-weight designs, contemporary jewellery and diamond-studded pieces to manage budgets.Consumers have switched to buying lightweight jewell
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