💻 Technology 16h ago · Simon Sharwood

Google says Asian advertisers spending less due to Europe's customs changes

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Google says Asian advertisers spending less due to Europe's customs changes
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Google has revealed some of its Asian customers – almost certainly Chinese e-tailers – are buying fewer ads.Speaking on Alphabet’s Q3 earnings call last week, chief business officer Philipp Schindler addressed the slowdown in ad sales growth with the following remark: “In retail, some of our APAC advertisers were impacted by the EU eliminating its de minimis exemption.”That’s a reference to the European Union’s changes to import duties, which saw the bloc introduce a temporary €3 customs duty fo

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