💻 Technology 6d ago · Ekaterina Gorbacheva

OPINION: You can’t scale with a startup mindset

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The best advice once your company achieves product-market fit? Don’t get stuck on things that got you there, keep adjusting your architecture and workflow to fit your new realities and sizes.
Starting strong is one thing, but the real point is pushing past the growth ceiling without crashing: McKinsey found 78% of products launched successfully only to fail later on. Having worked in international expansion, I have seen how the practices that help a startup gain traction can cause troubles as i

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