🎭 Culture 1d ago

The Evolution of New Balance’s 990 Continues

Highsnobiety
Streetwear, lifestyle, and contemporary culture
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When New Balance first released the 990 in 1982, the dad shoe game was still, ironically, in its infancy.Clunky, cookout shoes weren't the cool kids on the playground yet. More like an orthopedic outsider that wouldn't find its stride for years. It's hard to remember now, but there was a time when dad shoes were a genuine fashion faux pas. Before Balenciaga got in the game, before NB revolutionized the sneaker loafer, NB's 990s were not poppin'. But boy, when the tide tu

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