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14h ago
Luxury Brands Are Charactermaxxing Now
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What really separates the 20th-century fashion industry from our modern one? Taste. We’ve loosened up, culturally. It’s no longer about brand uniforms like the Chanel tweed suit or Burberry trench but selling the themes and characters associated with them.In a 21st-century fashion industry that is now serving all these different types and subtypes that exist in style, luxury is now proposing personalities that you may inhabit, rather than a singular outfit. Call it charactermaxxing, if you will.
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