Kia’s Design Isn’t Working for Me Anymore, But It’s Sure Working for America
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Car design is really just fashion, and fashion doesn’t follow logic. Ask most car designers—particularly those that have penned vehicles that scores of people hate—and they’ll tell you that making a car that most people agree looks good on first impression only fast-tracks the road to irrelevance. So we get cars like the new Kia Seltos I was just driving last week: Rigid, blocky, techy, and busy, because surprise is better than approval. After the surprise fades, though, what are you
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