🌍 Europe 1d ago · Matt Muir

It’s impossible to tell what’s popular any more

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It’s impossible to tell what’s popular any more
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There was a brief, halcyon period in the 2010s when lots of people in white collar jobs were first encountering both high-speed internet and the smartphone boom and at the time, it genuinely felt possible to get a feeling for what was hot. Thanks to shared platforms and access to actual data about what people were watching and sharing, we were able to see what was popular and to discern the shape of the culture.

Now? Now it’s so hard to know what people genuinely like that Amol Rajan can convin

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