💻 Technology Oct 29, 2026 · Richard Forss

OPINION: Your product is no longer a competitive advantage

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A friend of mine runs a company that builds software for other companies. He has the same problem in most sales meetings. He shows what the system can do, the prospect leans forward and asks how it works, and my friend, who is not daft, goes slightly vague. If he explains it properly, they might go away and build it themselves.
Some of them go away and build it anyway. About a year later, a fair number rang back and asked for help.
So there is still money in knowing how to make something work. W

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