Messy Hotel Trademark Battle: Hyatt Select Vs. Select By Hilton
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Hilton and Hyatt may be getting into a lengthy legal battle over the use of the word “Select,” with Hyatt claiming that Hilton is trying to copy it. Is there merit to this case, or is there enough difference between the two brands that it won’t cause confusion? This is an interesting situation…
Hilton & Hyatt are both using “Select” branding
In February 2025, Hyatt announced its newest hotel brand, Hyatt Select. The idea is that this is an “upper-midscale transient brand designed to me
Hilton & Hyatt are both using “Select” branding
In February 2025, Hyatt announced its newest hotel brand, Hyatt Select. The idea is that this is an “upper-midscale transient brand designed to me
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